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Golf Course Operators Place Blame by J. J. Keegan, Managing Principal, Golf Convergence and author of the book The Business of Golf - What Are You Thinking?
At the 2010 PGA Show, the leading industry research firms, the National Golf Foundation, Golf Datatech, and the PGA of America confirmed that in 2009, rounds and revenue had decreased 1% and 6% respectively, and that up to 1,000 courses may close in five years
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Wow! Who would have thought? In the first 150 days since the The Business of Golf – What Are You Thinking?” was published, over 300 copies of the books have been sold. To learn more, click here. Enter code Email25 at checkout to receive a 25% discount.
I continue to learn valuable lessons that I think will benefit you now.
Lesson 1: Fine tuning your marketing message via a follow-up email greatly increases your sales
On October 1, 2010, the 200th copy of the book was purchased. To learn more, , click here. Enter code Email25 at checkout to receive a 25% discount.
Hard to believe but it is the top 20% of all books published in 2010. In crossing that threshold, here is what I have learned that will benefit you…
Lesson 1: Repetition ad infinitum is vital. I am also provided this lesson to you on August 1, and I’m repeating it here because it is so compelling and mystifying.
“The Business of Golf: What Are You Thinking?,” the recently published book authored by James J. Keegan that focuses on how to maximize the financial return of a golf course, has been incorporated into the curriculum of a PGA Golf Management Program course this fall semester at Clemson University.
The ground-breaking book is based on hard data and extensive field experience gleaned by Keegan, who is a recognized authority on the business of golf today based on his extensive field experience that has covered more than 40 countries around the world. Read the rest of this entry »
Moments ago, the 100th copy of the “The Business of Golf – What Are You Thinking? was purchased. To learn more, click here. Enter code Email25 at checkout to receive a 25% discount.
Here is what I have learned that will benefit you…
Lesson 1:Email works. Every time I sent an email a minimum of 15 people purchased the book: 7 immediately, 4 from 4 to 6 hours after the email, 2 that night and 2 the next day. These numbers have been constant through 5 emails sent even though I have sent essentially the same email.
This is a pretty unique perspective
This is a 24 hour observation of all of the large aircraft flights in the world, condensed down to 1:11. From space we look like a bee hive of activity. What you will see, is a video showing air traffic around the world for 24 hours, taken from a satellite.
You won’t believe this! The yellow dots are airplanes in the sky during a 24 hour period. Read the rest of this entry »
The Alexa rankings for the primary golf trade associations as of July 16, 2010 are as follows:
| PGA.com | 23,775 | |
| USGA.com | 47,999 | |
| NRPA.org (National Parks and Recreation) | 719,706 | |
| GCSAA.com (Golf Course Superintendents Society of America) | 1,121,782 | |
| CMAA.com (Club Managers Association of America) | 1,131,992 | |
| NGCOA (National Golf Course Owners Association) | 1,566,756 |
As a reference, Golf Convergence is 499,385 as of this posting, up from 713,084 with the publishing of our book, “The Business of Golf”: http://www.golfconvergence.com/textbook-on-the-business-of-golf.
Why the difference in rankings? The leading sites are consumer v. trade industry based.
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