“The Business of Golf: What Are You Thinking?,” the recently published book authored by James J. Keegan that focuses on how to maximize the financial return of a golf course, has been incorporated into the curriculum of a PGA Golf Management Program course this fall semester at Clemson University.
The ground-breaking book is based on hard data and extensive field experience gleaned by Keegan, who is a recognized authority on the business of golf today based on his extensive field experience that has covered more than 40 countries around the world.
One of only 20 PGA accredited programs in the country, the Clemson PGM program curriculum is built around a strong recreation management s background, while also earning the student a minor or major in business management . This fall students will be asked to create a strategic plan based on an 82-page case study, and will be asked to use and apply the eight key steps in Keegan’s textbook, according to Rick Lucas, program director.
“We are confident of one thing,” Lucas said to his students. “For those of you who diligently read the book and studiously complete this case study, the vast knowledge gained will place you significantly ahead of your peers in being able to manage the profitability of a golf course.”
Lucas went on to say that he is excited that Keegan – the visionary behind Golf Convergence, Inc. – will participate in the financial presentations by the class to provide further insights.
“I believe students learn best by doing,” Lucas said, “and the case will provide exercises and opportunity to grasp the important Golf Convergence™ formula concepts toward improved financial performance.”
Likewise, Keegan said, “I am thrilled to be affiliated with the Clemson program and especially with the enthusiasm and entrepreneurial spirit that Rick Lucas has shown.”
“This book provides an excellent complimentary tool to the PGA educational curriculum for the PGM Level 1 business planning classes and the PGM Level II golf operations sessions,” Keegan continued. “Further, we believe this book would be very beneficial to those pursuing the Certified Professional Program and Master Professional Program in golf operations, general management, ownership/leading and executive management – four of the six core PGA career paths.”
The book, available in print and on-demand electronic versions, in addition to the case study, includes class exercises and a test bank of questions. Moreover, Club Prophet Systems (Oakmont, Pa.), which helps golf shops across the globe streamline operations, is providing its software solutions to help the Clemson students grasp the importance of technology and guide them in solving the case study exercises.
Within its first 60 days of being published, “The Business of Golf” is in the top 22 percent of books sold, according to statistics published on Chris Anderson’s blog, The Long Tail (http://bit.ly/b2pnXd).
For additional information on the book, visit http://www.golfconvergence.com/textbook-on-the-business-of-golf. For more information on Golf Converage, visit www.golfconvergence.com, Twitter/golfconvergence, Facebook or call (303) 283-8880.
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