Golf Blog | Golf Convergence

Opinion/Editorial
Golf Courses That Are Beating the Odds through Creativity and Innovation
By J. J. Keegan, Managing Principal and Author - Golf Convergence

The golf industry continues in an economic malaise, such a malaise that it seems many in the industry have adopted the attitude of Eeyore from Winnie-the-Pooh.  Many cite uncontrollable factors—the economy, weather’s harsh 2011, and the fact that supply continues to exceed demand in many markets.Even the superficial observer can see that rounds havedecreased 3.8% in 2011, evidence that the woes of golf courses are beyond their influence. 

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by J. J. Keegan, Managing Principal of Golf Convergence
Author of the ING Media Award-Winning Book
The Business of Golf—What Are You Thinking?

The proliferation of technology in its diverse forms (desktop, laptop, smartphone, and iPad) has transformed the American culture. Facebook, texts, and tweets dominate, consuming our leisure. We truly have become a time-crunched digital culture.

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by J. J. Keegan, Managing Principal of Golf Convergence
Author of the ING Media Award-Winning Book
The Business of Golf—What Are You Thinking?

On March 1, 2011, we crossed the threshold asthe 500th copy of “The Business of Golf” was purchased. On March 15, 2011, the 600th copy was sold. Amazing, I am so grateful to you.

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by J. J. Keegan, Managing Principal of Golf Convergence
Author of the ING Media Award-Winning Book
The Business of Golf—What Are You Thinking?

Known Facts

These are very challenging times within the golf industry. The game has peaked. Supply exceeds demand. Revenues are soft. Expenses are fixed. Rounds are too long. Lifestyles have changed. Ours is a time-crunched culture. All of these factors have a direct impact on the business of golf.

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On January 26, 2010, The Business of Golf – What Are You Thinking? How to Maximize the Financial Return of a Golf Course sold its 400th copy. We also won the 2010 ING Book Media Outstanding Achievement Award at the PGA Merchandise Show. The award recognizes excellence in journalism. To be recognized by one’s well-respected peers who are the leading golf journalists throughout the golf world is thrilling. This project was truly a labor of love.

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by J. J. Keegan, Managing Principal of Golf Convergence
Author of the ING Media Award-Winning Book
The Business of Golf—What Are You Thinking?

Hello – Brave New World

It’s a beautiful day,the tee sheet is largely empty, there are only a few groups on the course, and in walks a foursome. They confirm that the rack rate is $75 including cart. They offer to pay $50 per player with lunch included. Do you take their offer?

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Municipal golf courses are often viewed as the entry door to golf—their stereotype is inexpensive, affordable golf. Average course conditions, small clubhouses, and limited food service catering to season pass holders, seniors, juniors, and new golfers have been their historical brand image. Read More